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| Updated
- November 18, 2009 |
DESCRIPTION
This report covers the market for ready meals in China, including canned/in-jar ready meals, chilled ready meals, frozen ready meals and dried ready meals. |
PRICE
£950 |
EXTRACT FROM
INTRODUCTION
'...For an insightful measure of how developed China’s consumer economy now is, and how sophisticated its manufacturing, retailing and consuming levels are, there’s perhaps no better indicator than its ready meals market. You could also, conversely, argue that this is also a good indicator of just how far down the road China is towards the kind of health and social issues associated with a convenience lifestyle, that is seen in likes of the UK and US.
Ready meals are indicative of a certain level of consumer sophistication, both in their shopping habits and their consumer lifestyles. The more ready meals, then the busier and more convenience-centred those consumers are becoming. They indicate a change in discretionary spending at a higher level. They also cover a wide range of types and functions, as they include frozen, chilled, canned and dried ready meals, each being developed to suit different lifestyle needs and pockets.
Chinese consumers, or at least those in its main economic cities, are clearly reaching high levels of sophistication, and are responding to waves of new products reaching the supermarket and convenience store shelves that have never been there before – including a growing range of ready meals. Where that market has grown, so the range of goods have flourished because of high consumer interest in new products. Some may not have lasted, but the rapid growth rate in the market is allowing for new companies to try out a myriad of new products on China’s new consumers.
And, where the main cities have led, the tier-3 and below cities are following close behind, creating a second wave of new market potential for both existing and new products. It is also not just the cities, but the rural consumer economy is also opening up at a rapid rate now, thanks to the spread of refrigerator ownership through the rural appliance rebate scheme and the spread of organised retailers into more of China’s rural areas. ...' |
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