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| Updated
- June 18, 2009 |
DESCRIPTION
This report covers the existence and development of private label (also known as own brand or store brand) goods in the retailing industry in China, including coverage of both food and non-food products offered as private label by leading retail chains. |
PRICE
£450 |
EXTRACT FROM
INTRODUCTION
'...Facing increasingly tight margins, rising competition in all sectors, raised operational costs and the need for better efficiency, both retailers and goods manufacturers are taking the concept of private label much more seriously in China now, compared to before. This is evidenced by the surge in new private label brands, lines and products appearing on the shelves of many retail chains.
Chinese consumers are also turning on to private label. The old mantra that Chinese consumes only love brands now rings hollow. Perceived value-for-money, coupled with increasingly good quality has brought much more consumer interest and acceptance. Also, for consumers the knowledge that if there are any product problems they can raise the issue direct with the retailer means better face-to-face recourse, rather than frustrating, long-distance, impersonal correspondence with a remote manufacturer.
Farmers’ cooperatives are getting larger, and are now often significant enough to deal direct as major suppliers to the leading modern grocery chains, providing quality-assured product to the supermarkets and hypermarkets that can be sold under various own brands iterations.
Commodity products, such as sugar, make their manufacturers more reliable money sold in bulk to the big retail groups to sell in their own packaging.
And there are even premium private label brands now emerging in China. Having nearly quadrupled in value in the past five years, the next five are likely to see the market value at least triple, with the significance of private label becoming much larger, especially among the modern grocery chains. ...' |
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