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 ACCESS ASIA REPORT

 Eggs in China 2009: A Market Analysis
Updated - April 24, 2009
DESCRIPTION
This report coves the market for eggs for human consumption in China. The report largely concerns itself with the retail sales of eggs in China, although does examine sales through non-retail channels.
PRICE
£650
EXTRACT FROM INTRODUCTION
'...Eggs are a major component of the average Chinese citizen’s diet. They are eaten individually, used as ingredients and additives and eaten across all ranges and regions of the country.

Eggs are universally available through wet markets, supermarkets, general food stores, convenience stores and through street vendors. They are available for purchase either individually or in pre-packaged boxes.

Following agricultural liberalisation farmers have begun to both establish battery farming operations as well as small holdings that have combined to boost hen egg production in China to over 43.7% of the world’s total in 2007.

The increased interest in food groups that utilise eggs for manufacture such as dairy, pre-packaged foods and bakery have all boosted egg usage and consumption. The market is becoming more sophisticated with so-called ‘energy’ and ‘health’ eggs appearing on the market.

Much of the new focus in development lies in promoting existing industries, such as agriculture and mineral extraction, but there is also an increasingly pressing drive to encourage new industries to develop. These regions are expected to become much more significant within the economy of the country over the coming years, and are likely to produce many new business opportunities for both foreign and domestic companies.

During the review period, total volume consumption of eggs rose by 27% to reach 635 billion eggs by end 2008. This is a much slower growth rate than retail volumes (which grew by 116% over the 2002 to 2008 period), indicating that retail sales are representing an increasing proportion of eggs sold, compared to catering sales and consumption through food processors.

Per capita consumption of eggs in 2008 reached 468 eggs, or about 29KG. This is a high level and reflects the central place eggs have in Chinese cooking and eating habits. This is also per capita total consumption, and so includes consumption in the food processing industry. ...'
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