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| Updated
- March 20, 2009 |
DESCRIPTION
This report covers the market for frozen foods in the People’s Republic of China. The report covers the following sectors:
Ready meals
Meat products
Fish & seafood
Vegetables
Pizza
Pastry products
Potato products
Desserts
Fruits
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PRICE
£950 |
EXTRACT FROM
INTRODUCTION
'...Total sales of frozen foods in China increased in value to RMB94.7bn by 2008, rising in value by 140% over 2002. Frozen potato products were the fastest growing sector, but from a very low base. The largest sector is for frozen ready meals, which are becoming increasingly sophisticated in range in China now. Per capita consumption grew by 70% since 2002 to reach 3.47KG per capita by 2008.
The regional extension of the rural appliances rebate scheme, which includes fridges-freezers, coupled with significant recent spread organised retail chains into rural regions, could add several million new households as owners of such appliances, creating a large additional potential consumer group for frozen foods.
Also, as the Chinese economy lurches from being one reliant on export manufacturing to one more reliant on a robust domestic consumer market, the retail market is becoming even more important to the country. The race is now on to create the infrastructure that will bring more of rural China into the fold of the consuming classes, driving a need for new transport and storage facilities, computerised inventory, a closed chill-chain, modern management systems and all the other accoutrements of a developed retail system.
While frozen foods may not have been one of the fastest growing sectors in the Chinese food market of late, it is expected to see strong growth in the coming years, with increasing market shares for the large market leaders, such as Shineway, Zhongpin, Yurun and Synear. The total frozen food market is expected to grow by over 30% in constant values over the next 5 years, to reach over RMB130bn. ...' |
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