|
|
|
| Updated
- January 29, 2009 |
DESCRIPTION
This report concentrates on the emerging trend of home improvement, furnishings and DIY in the China, the housing and construction industry and consumer decisions regarding home improvement and DIY goods and services.
|
PRICE
£1,250 |
EXTRACT FROM
INTRODUCTION
'...The total home improvements market in China (which includes DIY products, home furniture, bathroom and toilet ceramics, floorings and home lighting) combined to reach a total value of RMB49.10bn (US$5.93bn) in 2008. This value was 14.64% up on the previous year, indicating continuing strong market growth, and a full 93.75% up on 2002, with annual growth averaging about 10.66%. Growth had slowed slightly as the first major stage of home ownership and decoration has occurred in the major cities. However, in 2002 there was another surge in the market, as government encouraged new mortgage products helped to push up sales of homes in that year, helping to raise demand for home improvement and DIY products.
The market has grown rapidly thanks to the opening up of the private housing market, continuing rapid increases in average salaries and consumer spending power in the tertiary cities and the improved retail supply of goods all contributing to the strong growth.
The market is being fuelled largely by the government’s policy of selling its welfare housing stock in the early 1990s. Since then, about 50% of the country’s state-owned housing stock amounting to floor space of 2.5 billion m2 has been sold to occupants, raising an estimated RMB1.3trn for the state.
There are a growing number of specialist decorating, design and improvement companies that have been set up to cater to the new needs of householders. The China National Interior Decoration Association estimates that there are now 40,000 companies engaged in property redecoration employing approximately 2.6 million people. ...' |
 |
|
|
|
|
| Our complete catalogue is available for download now.
Every single Report, complete with descriptions, in HTML format. |
| Find out more .... |
|
|
|
