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| Updated
- February 19, 2010 |
DESCRIPTION
This newly updated report on beer in China covers the retail, catering, import, export & production markets for beer in China. The report focuses on the retail market with in-depth regional consumption & tastes data and major brewer profiles. |
PRICE
£1,150 |
EXTRACT FROM
INTRODUCTION
'...The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government.
China is the largest national beer market in the world. Thus China is an important market, which needs to be understood more clearly.
China is a complex market, varying widely from region to region. Indeed, the country can be described as a collection of regional markets, with very few companies able to operate at a truly national level.
The brewing industry has been one of those quickest to modernise in China, and can be seen as a yardstick upon which other industries in China will model themselves.
Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China is continue to rise but the development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers (especially the growing ranks of urban middle-income consumers) to trade-up to premium products and brands. Thus the market has switched from simply achieving national and regional volume capacity to fill the market, towards developing national and regional brand share.
To this end, the consolidation in the industry continues, and this increasingly means significant mergers and acquisitions between leading players in the market. ...' |
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